Cookie policy

We use cookies to give you the best experience when visiting our website - these allow you to do things like log into your account, or buy products. Our cookie policy shows exactly which ones we’re using, and why.

Making our website smarter to improve your experience

The following section provides more information about how cookies are used to help make our website user friendly and easy to use. But rest assured, none of the cookies used on Policy Expert store personally identifiable information.

A cookie is a small text file placed on your computer by websites or when you open an email. These files are widely used across the internet to improve your experience by customising web pages and the content you see online. Cookies are not used to collect any personal information stored on your computer.

You can read more information about cookies and how they are used at

How does Policy Expert use cookies?

Policy Expert use two types of cookies to enhance our website:

Persistent cookies are used to help identify customers when they return to the Policy Expert website. We use this information to remember your preferences and serve content tailored to your interests. These cookies are stored on your computer until you manually delete them.
Session cookies allow customers to carry information across pages of the website without having to re-enter information. For example if you login to your account and then visit our blog, you will be able to go back into your account without having to log back in. These cookies are temporary and are deleted when you close your browser.

Which cookies does the Policy Expert website use?

The following table explains which cookies might be set by Policy Expert when you visit our website, and which cookies may be set by suppliers used by Policy Expert to deliver our services to you. None of these cookies collect personal information about you.

Cookie name Cookie set by Purpose Cookie type
er or er3 Policy Expert This cookie notes how the visitor arrived at the Policy Expert site (e.g. from a search engine). If you disable this cookie then any voucher codes you are using won’t work. Persistent
jsessionid Policy Expert Once a customer logs into their Policy Expert account on the website this cookie allows the customer to remain logged in as they navigate the site. This expires after 30 minutes of inactivity and the customer is logged out. Session
i18next Policy Expert Sets the language of the website to English (“en-GB”). Session
connect.sid Policy Expert This cookie ensures that you’re the only person who is able to view the personal details you’ve provided when requesting a quote. Session
optimizeConfig Policy Expert We keep track of how you first arrived at the Policy Expert site, e.g. from an insurance comparison site like GoCompare. This is necessary to present a consistent experience while browsing the site. Session
_gaexp Google Optimise Our website uses Google Optimize to show different versions of our website to different customers. This helps us to improve our website and service to our customers. If you disable this cookie then you’ll only see an old version of the website, until we retire that version. Persistent
_gid, _ga, _gat, _gat_<container-id> and _dc_gtm_<container-id> Google Analytics Our website uses Google Analytics which is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate use of our website, such as how long customers spend on a particular web page. All the data gathered by Google Analytics is anonymous, and no personal data of customers is stored. Persistent
__zlcmid Live Chat Our website provides live chat facilities for you to contact us about any questions or to obtain help from us via the website. If you disable cookies used by these services then we won’t remember you or your conversation history on your subsequent visits. Persistent
__cfruid and __cf_bm Cloudflare We use a company called Cloudflare to identify trusted traffic visiting our website and to provide access to content for customers in various parts of the UK / world. Session
awsalb and awsalbcors Amazon We use cookies from Amazon to minimise interruptions to your experience on our website, when we’re improving our services. Persistent

The Policy Expert website and emails also contain ‘share’ buttons which enable you to share information from the Policy Expert website with friends across a number of social networks. When you log in to their service these sites may also set one or more cookies. You should check the relevant privacy and cookie policies for those social network sites to determine what information they are gathering.

How to manage your cookies

If you choose to restrict or block cookies some parts of the Policy Expert website may not function properly, or in some cases, will not be accessible at all.
Removing or blocking cookies may also prevent us from determining whether you are eligible for promotions we may run from time to time.
You can find more information about how to manage your cookie and internet browser setting by visiting