I’m a self-confessed Apple-addict. In my immediate family we have three iPads, four iPods, four iMacs and at least four iPhones. Excessive? No doubt. We obviously love our technology, but we also know how important it is to look after it properly.

Last night, after several weeks of anticipation, the second iPad was launched by Steve Jobs the CEO of Apple. The new iPad is much faster than the last model, with two cameras, HD video recording capability and a port to connect either an SD card reader or camera. Those who belong to the Apple tribe will have been keen to buy this new toy before they even saw which new features it would have. Job’s reported last night that Apple had sold 15 million iPads so far and 100 million iPhones, staggering! So what’s so special about them?

Firstly the sleek designs. The look of Apple products gives them a unique identity that is reflected across the range. Each new gadget you add to your collection fits like a piece of a (rather expensive) puzzle.

Since the dawn of advertising, technology has been as much about style as it is about functionality. The very fact that you can even afford an Apple product gives you a certain status among your peers. By becoming an advocate of a brand you’re effectively telling those around you that you agree with their ideals. You’re aligning with an interest in ‘green’ issues, showing a need to be constantly connected to the world and becoming part of a tribe that includes celebrities like Eva Longoria and Justin Timberlake.

They’re also so simple to use that even my Gran has one. I’m not even kidding, on my Grandfather’s birthday I wished him a lovely day over Skype.

Unfortunately with new tech comes new problems. By making money from yearly updates brands aren’t going to make their products to last forever, for a start you’d need to use indestructible materials and package them up in so much padding that a hyperactive 4-year-old couldn’t break them.

A few months ago my Dad dropped his iPod Touch onto a concrete floor, and I don’t think I’ve ever seen him seen him look so down-hearted. The crack from one corner of the screen to the other didn’t impact too much on his user experience, but his new toy was never quite the same again. More recently a crack started developing on the back of my iPhone where I plugged it too vigorously into the charger. No doubt we could send them back and pay or repairs but if that wasn’t possible replacing both of these items would cost us in the region of £400.

If you’re an Apple addict too then you’ll understand how heart-breaking it could be if you break, lose or have that item stolen. You may consider buying specific contents insurance to cover possession in or outside the home or adding to your existing contents insurance. Talk to your insurer about what cover is best for you. They might be able to provide new for old replacement cover or even accidental damage cover that could cover spillages that might occur.

Before you buy insurance double-check that you’re covered for the correct model and find out which circumstances you’ll be able to claim under. Ask how long a claim could take and keep your policy details in a safe place so you can get to them easily when you need them most.

Of course you could always consider buying the cheaper Motorola Xoom instead (Nah).